Why every app wants to become a finance app
9 mins read
Published Dec 7, 2024
Have you noticed how every app lets you split bills or invest? Financial tools create user engagement. Nova taps into this by focusing on experience.
Engagement = loyalty
Budgeting apps like Nova aren’t just tools; they’re daily-use products. Every transaction is a chance to re-engage the user. That’s why many platforms want to integrate finance—it keeps people coming back.
It creates new revenue streams
Finance means monetisation. Whether it’s through lending, savings products, or premium insights, companies can expand into fintech and increase their margins. Nova, while free to start, is exploring advanced AI features that may become subscription-only in the future.
But trust is non-negotiable
With great financial power comes great responsibility. Apps entering finance must meet regulatory and ethical standards. Nova’s approach—focusing on transparency, education, and user empowerment—is what sets it apart.
